I attended a weight loss seminar with Andy Austin a few weeks ago. Andy is bold and brave and pushes the limits - he is known for offending people, but getting great results. At lunch time, Andy asked us to cut our lunch in half and throw the rest in the trash. Most of the class members were outraged. They were angry and disgusted and had VERY strong feelings about the assignment. Since the class, I have told people about the assignment and those people became extrememly angry without even doing it. The point of the exercise was to realize how emotionally tied we are to food. Most people are not eating to fuel their bodies. They are eating for other reasons, but they also have strong beliefs that finishing that candy bar, that icecream or that bag of chips rather than throwing it in the trash will save a starving person somewhere or save the money that they already spent on the item.
I've read that the rate of lasting weight loss from traditional weight loss centers is approximately 7%. After witnessing the strong emotional ties that we have to food, I am surprised the % is so high. Lasting weight loss is difficult to achieve without going to the root cause and working through the connections and perceptions that we developed as very young children. The words our parents said remain alive and well in our subconscious minds. Hypnosis can address our subconscious beliefs and associations and we can change these beliefs to more mature ones that fit our adult lifestyles. These changes lead to lasting results.